Our companies create and transform marketing data into insights

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Changing The Future

Reimagine invests in, operates and grows technology enabled consumer insights and marketing services companies. Our companies help customers efficiently create and transform data into business intelligence for faster and smarter business decisions. In collaboration with our management teams, Reimagine provides strategic, operating, product development and transaction expertise to its group of companies to grow revenue and profitability.

Feel free to reach out to us.
Contact Us

Reimagine
Holdings Group

All investment and employment
inquires contact:

Phone: 1.203.594.6581
Email: info@reimagine.com

65 Locust Avenue
Suite 303
New Canaan, CT 06840




Our Approach

Group
Collaboration

Our companies collaborate, exchange information, mutually benefit from synergies and work together to take advantage of opportunities created by disruption in the marketplace.

Unique Industry Experience

Reimagine executives have unparalleled experience in the industry and have built great companies. We have dedicated deal execution capabilities and can move quickly to assess new opportunities.

World-Class
Operating Resources

In collaboration with our portfolio management teams, we leverage strategic industry, operating, product development and transaction expertise to grow revenue and profitability.

Portfolio

Founded
July 2011
Acquired
March 2014
Minority investment
February 2015
Majority Investment
January 2017
Minority investment
June 2016
Acquired
March 2014
Acquired
January 2017
Minority investment
April 2017

Critical Mix

LEADING GLOBAL CONSUMER INSIGHTS DATA PROVIDER

www.criticalmix.com

Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on our simplified solutions to help them innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals who anticipate needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia.

iGain

THE NUMBER ONE AFFILIATE NETWORK IN MARKET RESEARCH

www.igain.com

UBMobile

A CONSUMER ENGAGEMENT AND INSIGHTS COMPANY

www.ubmobile.com

Pop Research

AUTOMATED BRAND AND COMMUNICATIONS RESEARCH PLATFORM

www.popresearch.com

Pop Research was founded by top advertising executives as a fully automated brand and communications research platform for putting the power of understanding back in the hands of those who develop the brand strategy and marketing campaigns. Pop Research provides tracking and copy testing methodologies based on the simple principles of how brands really grow and how advertising really works, along with the most sophisticated recruitment engine on the web, the most relevant benchmarks, and a high degree of customization for each test. All intended to provide the evaluative and diagnostic information needed to determine whether or not a brand is on track and marketing is performing in the way it was designed to work.

Pure Spectrum

AN INTELLIGENT MARKETPLACE TO BUY AND SELL SAMPLE

www.purespectrum.com

EarningStation

ONLINE REWARDS DESTINATION

www.earningstation.com

MarketSight

DATA VISUALIZATION AND ANALYTICS SOFTWARE

www.marketsight.com

MarketSight is a global data reporting and analytics software platform for marketers and researchers to visualize and create business insights. Seamless integration with Microsoft Office and all leading survey data formats, gives MarketSight users instant access to intuitive, robust reporting tools and interactive, visually-stimulating dashboards. And offers the unique ability to easily collaborate among colleagues and across enterprises, anywhere in the world.

Remesh

ARTIFICIAL INTELLIGENCE TO UNDERSTAND AND ENGAGE PEOPLE

www.remesh.ai

The Remesh platform uses machine learning to understand and engage groups of people with real-time conversation. This is achieved by allowing a single moderator to converse with a group as if they were a single intelligence. Beyond inline conversation, the group’s opinion on every response is collected, analyzed, and presented in real time.

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The Team

Industry, operating, product development and transaction expertise building value and growth for our companies.

John Almeida

Co-Founder & Managing Partner

Hugh Davis

Co-Founder & Managing Partner

Joel Mesznik

Co-Founder & Managing Partner

Keith Price

Co-Founder & Managing Partner

Jonathan Flatow

Managing Partner

Dan Fitzgerald

Managing Partner

Brenda McFarland

Vice President, Marketing

Erin Turner

Vice President, Finance & Controller

Carol Malak

Marketing Manager

JT Kostman, PhD

Advisor

Eileen Campbell

Advisor

Michael Ricciardelli

Advisor

Interested in joining our team?

Contact Us

John Almeida

Co-Founder & Managing Partner

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John Almeida, Jr. is a co-founder of Reimagine Holdings Group and Managing Partner of Five Peaks Capital Management, the founding investor of Reimagine. Mr. Almeida spent twelve years at Welsh, Carson, Anderson & Stowe (WCAS), a private equity firm with over $16 billion of private equity and subordinated debt capital under management where he was a General Partner and Member of the Management Committee. Mr. Almeida holds a B.A. degree from Yale College, graduating Magna Cum Laude.

Hugh Davis

Co-Founder & Managing Partner

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Hugh is a co-founder of Reimagine Holdings Group and the co-founder of Critical Mix and has over 20 years of experience in developing internet based businesses. Hugh helped to create Greenfield Online in 1994 and played a significant role in transforming the business from a two-person start-up into a global, 600+ employee, publicly traded company (Nasdaq:SRVY). He was instrumental in the sale of Greenfield Online to the Microsoft Corporation in 2008. Hugh is experienced in managing operations, strategy, marketing, and entrepreneurship.

Joel Mesznik

Co-Founder & Managing Partner

Mr. Mesznik is a co-founder of Reimagine Holdings Group and the founder and president of Mesco. He has over 30 years of advisory and investment banking experience. Prior to founding Mesco, Mr. Mesznik was managing director of Drexel Burnham Lambert. He started his career in finance at Citibank in 1970. He is a board member of a number of public companies in the U.S. and Europe as well as several private companies. He holds a Bachelor of Science degree in Civil Engineering from City College, New York and a Master of Business Administration in International Finance from Columbia University, New York.

Keith Price

Co-Founder & Managing Partner

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Keith is a co-founder of Reimagine Holdings Group and a co-founder of Critical Mix and has over 20 years of management experience in sales, marketing, operations, and administration. His passion is building and leading client focused service organizations. Most recently he managed the North American P&L for Toluna (AIM: TOL.L). Keith was responsible for the $100m global research business at Greenfield Online (Nasdaq: SRVY) from 2008–2009. Keith’s expertise includes business integration, new product development, and sales distribution strategies.

Jonathan Flatow

Managing Partner

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Dan Fitzgerald

Managing Partner

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Dan Fitzgerald has over 25 years of commercial and general management experience in data-driven, consumer insights, and tech-enabled businesses serving many vertical markets. Recently, Dan served as Chief Client and Marketing Officer at Lightspeed Research, part of Kantar and the WPP group, where he led strategy, product, innovation and business development.  Dan has a proven track record of driving enterprise growth and value across various business life stages as well as hands-on turn-around and integration experience. He holds a B.B.A in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

Brenda McFarland

Vice President, Marketing

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Erin Turner

Vice President, Finance & Controller

Erin Turner has over 20 years of strategic planning, accounting and financial analysis experience with companies ranging in size from Fortune 500 to fast-growing start-ups.  She began her accounting career with IBM and then moved on to financial planning and analysis roles with various companies.  She has vast experience partnering with executive leadership, implementing systems and processes and developing performance metrics.  Erin holds a B.S. in Accounting from Auburn University.

Carol Malak

Marketing Manager

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JT Kostman, PhD

Advisor

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Eileen Campbell

Advisor

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Eileen Campbell has an extensive history of leadership in marketing and research.  Recently, she was Chief Marketing Officer at IMAX Corporation, leading the company’s global communications, consumer insights, corporate events and digital content among top Hollywood studios and joint venture exhibition partners. Prior to IMAX, Eileen served as the Global Chief Executive of Millward Brown overseeing numerous acquisitions and integrations. Eileen has served on the Board of Directors of the Angus Reid Group and Vision Critical, on the Advisory Board of the University of Michigan’s Institute for Social Research and has been recognized as one of the top 45 entertainment marketers by Variety in their 2016 Marketing Impact Report.

Michael Ricciardelli

Advisor

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Investment Profile

Target
Investment

  • Flexible and creative investment approach
  • Established and emerging businesses
  • Operational synergies with Reimagine portfolio

Geographic
Focus

  • United States
  • Canada
  • Western Europe
  • Australia

Target
Verticals

  • Data collection
  • Survey software
  • Data analytics and visualization
  • Mobile and geo-location
  • Social and text analytics

Upcoming Events

Insights Leadership Conference, Palm Beach, FL

Corporate Researchers Conference (CRC) , Chicago, IL 

TMRE,
Orlando, FL

Reimagine Summit 2018, Key Biscayne, FL