February 2015 – Reimagine Holdings Group has announced a strategic investment in UBMobile, a mobile-first insights company.
UBMobile was developed to give brands an alternative from desktop-only research to deliver more representative audiences and reliable insights. The company achieves this by engaging people with media-rich content and instant rewards using a proprietary LifeTap™ platform, and then asking and observing their interactions with brands.
Craig Stevens, CEO of UBMobile comments, “Our modern research approaches are designed to be fun and easy for users, and produce high-quality results for our clients. The UBMobile proprietary ecosystem gives brands and agencies a holistic view of consumers for multi-dimensional learning. Reimagine’s funding and the collaboration existing among their portfolio companies gives us the additional resources needed to effectively advance in the marketplace.”
“We are excited to bring UBMobile into our portfolio of consumer insights and marketing services companies,” said Keith Price, Managing Partner, Reimagine. “Craig and his team have the technological, analytical and industry expertise to build modern services that will enable companies to create insights for faster, smarter marketing decisions,” Price added.