DALLAS, TX – April 4, 2017 – UBMobile, a leader in mobile-first consumer engagement and insights, announces that Hal Brierley, a globally-recognized pioneer and expert in customer engagement and loyalty, has made a strategic investment and joined the UBMobile Board of Directors. Hal is a highly-successful entrepreneur and founder of several industry-leading companies, including Epsilon, e-Rewards (now Research Now), Brierley+Partners, and The Brierley Group.
Craig Stevens, Co-Founder and CEO comments “We are thrilled to welcome Hal to the UBMobile team. He will be an active board member, bringing experience and expertise to our pursuit of reinventing the way we engage with people and gather data for insights.”
Hal Brierley adds, “Whether launching new products or designing a successful loyalty program, I've found it always starts with listening to the consumer. And today, I'm convinced that both researchers and marketers need UBMobile's "mobile-first" approach to reach the "on-the-move", and often unwired, consumer.
UBMobile has received strategic investments from Hal Brierley and Reimagine LLC.
UBMobile is an engagement and insights technology company that powers marketing decision-making. Using modern technologies, we capture stated and observed consumer data to improve marketing decision making. It’s our mission to unleash brands from desktop-only research to deliver more representative audiences, reliable insights, and brand growth.
About Hal Brierley
During his entrepreneurial career, Hal Brierley has started three ventures, starting with Epsilon, a CRM pioneer immediately after graduating from Harvard Business school in 1968, Brierley & Partners, a leader in customer loyalty implementation, and, e-Rewards, Inc. the world’s largest online market research panel. He has helped design some of the world’s most popular programs, including American Airlines’ AAdvantage, Hertz #1 Club Gold and Hilton HHonors. He has served as VP of Sales and Advertising for Pan Am, launching the first global loyalty program and later as SVP Marketing for Continental Airlines. He is a member of the Dean’s Advisory Board at Harvard Business School, the Board of the NPR Foundation, the Smithsonian National Zoo, Dallas Center for the Performing Arts, Dallas Symphony, North Texas Public Broadcasting, and the United Way of Metropolitan Dallas Foundation and is a Life member of YPO Gold.