Reimagine Holdings Group Secures Funding

| NEW CANAAN, CT

Reimagine Holdings Group, a holding company focused on growing consumer insights and marketing services companies, announced that it has received equity financing from BV Investment Partners. The new equity funding, combined with existing debt capacity, gives Reimagine over $100 million of capital to deploy against its growth plans.

Founded in 2011, Reimagine will utilize the new financing to expand their growing portfolio of companies that currently includes Critical Mix, UBMobile, Pure Spectrum, Earningstation, iGain and PopResearch.

Co-founder and Managing Partner, John Almeida, commented, “The Insights industry is undergoing a significant transformation. We have a world-class team of industry executives at Reimagine, led by Hugh Davis and Keith Price, and bring operating, strategic and transaction expertise to our group of portfolio companies. We have demonstrated success in building great businesses. Our new capital partner gives us access to additional funding and we are excited to scale our activities more aggressively.”

“Reimagine wants to partner with companies that are redefining the industry,” said Hugh Davis, Co-CEO of Critical Mix, and Co-founder, Managing Partner at Reimagine. “The collaboration, support and entrepreneurial spirit among our portfolio companies provides unique opportunities for cross-selling, product development and innovative growth strategies,” Davis added.

Reimagine is flexible in its investment approach and targets established and emerging companies that offer operational synergies with its existing portfolio. Reimagine strives to partner with existing management to add value through our deep operational, strategic and transaction expertise, as well as our ability to deploy capital to fuel rapid growth. Target verticals include data collection, survey software, data analytics and visualization, mobile and geo-location.

About BV

BV Investment Partners is currently investing its eighth private equity fund. The firm is one of the oldest and most experienced sector-focused private equity firms in North America. Since its founding in 1983, the firm has invested over $2.9 billion in 87 companies, actively targeting investments in the business services and information technology services industries. For more information, please visit www.bvlp.com.

About Reimagine Holdings Group

Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. With over $100 million of acquisition capacity, Reimagine is building a portfolio of companies and brands to help customers around the world efficiently create and transform data into business intelligence in order to facilitate faster and smarter business decisions. In collaboration with its portfolio management teams, Reimagine provides industry, operating, product development and transaction expertise to its group of companies. For more information, please visit www.reimagine.com.