Reimagine Invests in Market Research Disruptor RemeshApril 7, 2017
Reimagine Holdings Group announced today a strategic investment in Remesh, a software company that is reinventing market research through artificial intelligence (AI).
Remesh is able to deliver unparalleled depth of customer insight because of its unique AI-powered model. Qualitative insights are collected in real-time in a chat-style format and validated by quantitative scale, then instantly arranged in interactive charts that allow conversation leaders to analyze and cut data with a click, a process that takes hours or days with traditional market research methods. This technology can be used to add efficiency to market research, as well as create new ways of gathering employee feedback at large enterprise companies, among other applications.
“Remesh’s remarkable AI based platform clearly redefines how researchers can interact with and interpret responses from groups of people. It is an important addition to our strategic investment portfolio of innovative companies focused on creating and transforming information into business intelligence to facilitate faster and smarter business decisions,” said Jonathan A. Flatow, Managing Partner of Reimagine Holdings Group.
“We believe that accurately understanding what people want and need at a global scale is one of the keys to thriving in a continually connected world,” said Andrew Konya, co-founder and CEO of Remesh. “I am thrilled to continue leveraging the latest advancements in AI to address this important problem.”
Konya continued, “Firms who use Remesh, whether they are Fortune 500 consumer brands, international consulting firms or boutique marketing agencies, are under increased pressure to deliver more actionable customer insights while streamlining costs. In addition to delivering the deepest qualitative insights validated by quantitative scale, we’re investing in top research talent to better serve our clients.”
The funds will be deployed to further develop and iterate on the ground-breaking artificial intelligence technology that has allowed Remesh to define a new category in market research. The funds will also be used to bolster client service and expand Remesh’s reach in the market.
Remesh has won several awards since its inception in 2014, including first place in the 2016 Insight Innovation eXchange Competition.
Remesh revolutionizes the way groups give and receive feedback by using artificial intelligence to harness collective thought. Applicable to a variety of industries, primarily market research and human resources, Remesh uses artificial intelligence to cull hundreds of answers into one single representative answer instantly, then generates interactive charts of expansive data sets that describe the group’s answers. By querying this data, conversation leaders can glean actionable insights in seconds, all in an engaging, chat-style format. Remesh was founded in 2014 by a team of ex-Googlers, academics, physicists, consultants, political operatives, and other over-caffeinated masterminds and is a graduate of the Barclays’ Techstars Accelerator. Remesh has attracted more than $3.85 million in pre-seed and seed investment and has won several industry awards. To learn more, visit remesh.ai.
About Reimagine Holdings Group
Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. With over $100 million of acquisition capacity, Reimagine is building a portfolio of companies and brands to help customers around the world efficiently create and transform data into business intelligence in order to facilitate faster and smarter business decisions. In collaboration with its portfolio management teams, Reimagine provides industry, operating, product development and transaction expertise to its group of companies. For more information, please visit www.reimagine.com.