Reimagine Makes Strategic Investment In Purespectrum, Global Audience Marketplace

Reimagine Holdings Group announced that it will make a strategic investment in PureSpectrum, an intelligent marketplace for buyers and sellers of online sample for the consumer insights industry.

Founder and CEO of PureSpectrum, Michael McCrary, commented, “We’re transforming the way sample is bought and sold through technology, design, and data. Our initial focus is to enable buyers to create audiences and quotas, select high-quality suppliers, and launch a survey is less than one minute.”

“PureSpectrum is a perfect addition to our growing portfolio of insights and marketing services companies,”said John Almeida, Managing Partner at Reimagine. “Their team of engineers, client advocates, online sampling experts and technology provide the industry with capabilities to address a specific demand for access to global audiences, with excellent quality at a fair price,” he added.